The quality of your results depends on the quality of your prompts.
AI only works if you know what to ask it.
That’s why we built something just for you:
👉 The Smarter Prompt Lab — a free tool for Smarter Business with AI subscribers.
Here’s how it works:
You type your biggest business challenge — marketing, sales, operations, anything —
and The Smarter Prompt Lab instantly gives you a GPT-ready prompt that solves it.
No logins. No upsells. No fluff.
Just clarity, speed, and smarter thinking.
This Week’s AI Tip
Most people don’t have an AI problem.
They have a prompt problem.
AI doesn’t read your mind — it reads your words.
When you learn how to ask better questions, you get better answers.
The Smarter Prompt Lab was built to train that muscle —
so you can start thinking (and prompting) like someone who uses AI for leverage, not luck.
Why It Matters
This newsletter was never about theory.
It’s about tools that make you smarter in business — today.
The Smarter Prompt Lab is your private playground to learn how to think in prompts, not overwhelm.
Try it once and you’ll see why small changes in your words can create big shifts in your results.
Best,
Scott
Founder, Smarter Business with AI
P.S.
Thinking about running ads this holiday season? Roku just made TV advertising simple — and they’re giving new advertisers a $5,000 ad credit when you spend your first $5,000.
If you’ve ever wanted to see your business on TV, this is your shot.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.